our history

The name – and brand – La Paloma^® White Wings^® was born on the Texas frontier in 1899. It was here that hundreds of majestic white-winged doves (“La Paloma^®“) flourished. These symbols of purity and abundance proved an ideal representation of the C.H. Guenther family’s commitment to wholesome goodness. It is from these pristine frontier prairies and wheat fields that White Wings^® products were born. Over a century later, the tradition lives on with White Wings^® flour and ^® Tortillas and Tortilla Mixes.

Look to White Wings^® for the authentic homemade quality and traditional taste of past generations, with the ease and convenience that today’s generation demands. White Wings^® – a favorite in the Southwest and, soon, across the country. From casa to casa.

C.H. Guenther LLC is a member of PPC, a family-oriented investment firm that specializes in partnering with family-, founder-, and management-owned companies in targeted subsectors of the manufactured products and services sectors. The firm’s differentiated investor base, which is anchored by family investors, allows for aligned decision-making, flexible transaction structures, and a focus on achieving long-term business objectives. For more information, visit PPCPartners.com.