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our history

The name – and brand – La Paloma® White Wings® was born on the Texas frontier in 1899. It was here that hundreds of majestic white-winged doves (“La Paloma®“) flourished. These symbols of purity and abundance proved an ideal representation of the C.H. Guenther family’s commitment to wholesome goodness. It is from these pristine frontier prairies and wheat fields that White Wings® products were born. Over a century later, the tradition lives on with White Wings® flour and ® Tortillas and Tortilla Mixes.

Look to White Wings® for the authentic homemade quality and traditional taste of past generations, with the ease and convenience that today’s generation demands. White Wings® – a favorite in the Southwest and, soon, across the country. From casa to casa.

C.H. Guenther & Son LLC is a member of Pritzker Private Capital, which partners with middle-market companies based in North America with leading positions in the manufactured products, services and healthcare sectors. The firm’s differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long term and is an ideal partner for entrepreneur – and family-owned companies. Pritzker Private Capital is a signatory to the United Nations Principles for Responsible Investment (PRI). For more information, visit